01
Friday
The gathering begins
Event presentation, an opening cocktail reception and a surprise moment. A first gathering to discover the Summit and make connections. Friday access conditions will be announced.
PROGRAMME 2026 / IN PREPARATION
From the stage
to practice.
An opening reception on Friday. Workshops and talks on Saturday and Sunday. Communication, design, film, video, photography, music and AI — different ways to turn curiosity into knowledge.
Find your area
LUANDA / 2026
2026 EDITION · IN PREPARATION
Dates, venue, session times and guests will be announced once confirmed.
Three days to learn, create and connect.
02
Saturday
Learn, create and experiment
Workshops and talks across communication, film, video, photography, music and technology. In the AI area, Saturday will be with Digital Balance. Days and times for Papaya’s workshops and the creative exchange, including studio music production will be announced.
03
Sunday
More creativity, new connections
More workshops and talks to keep learning and exchanging experiences. For Sunday’s AI workshops, Digital Balance will be joined by Kanda IA as its dedicated partner. The remaining programme, times and instructors will be announced.
WORKSHOPS / 2026
Ideas taking shape. Skills that stay with you.
From brand communication to the way a company works, from a first frame to making music in a studio. The Summit brings together Papaya and Digital Balance workshops and a creative exchange spanning film, video, photography and music, including studio music production with producers. On Sunday, Digital Balance will be joined by Kanda IA as its dedicated partner.
01
Papaya
From idea to identity.
For creators, students and communication teams who want to connect a brief, a visual language and a message.
Multiple workshops across a digital agency’s skills: copywriting, graphic design, video, photography and image capture, strategy and AI tools at work. Descriptions outline content directions; exercises, duration and instructors will be announced.
01Copywriting for brands
PAPAYA · WORKSHOP
Find the right message and give it a distinctive voice. From brief to copy, explore ideas, tone of voice and writing for campaigns, brands and digital content.
02Graphic design and visual identity
PAPAYA · WORKSHOP
Shape ideas through composition, typography, colour and imagery. Explore graphic assets and identities that work across a brand’s different touchpoints.
03Video: from idea to edit
PAPAYA · WORKSHOP
Develop a narrative, organise a script and build the rhythm of a piece. Explore the creative decisions that connect concept, editing and message.
04Photography and image capture
PAPAYA · WORKSHOP
Train your eye before pressing the button. Explore framing, light and intention in image capture, with exercises and equipment to be defined for the session.
05Communication strategy
PAPAYA · WORKSHOP
Connect objectives, audiences and channels in a coherent plan. Explore how a brief becomes a creative direction, a campaign and a content calendar.
06AI tools at work
PAPAYA · WORKSHOP
Explore AI tools in a creative team’s tasks: research, organising ideas, drafts and review. Discuss how to retain creative judgement, check results and protect information.
07Content and community management
PAPAYA · ADDITIONAL PROPOSED TOPIC
Create consistent content and relationships beyond each post. A proposal to explore editorial planning, listening, replies and community participation.
02
Digital Balance
AI. People. Decisions.
For professionals, business owners and leaders who want to understand how AI changes processes, roles and decisions.
AI-native companies, integrating AI into the world of work and AI for leaders. Saturday’s AI workshops will be with Digital Balance. On Sunday, Digital Balance will be joined by Kanda IA as its dedicated partner. Topic allocation and times will be announced.
01AI-native companies
DIGITAL BALANCE · WORKSHOP
Consider companies that integrate AI into the design of their processes. Explore ways of organising work, opportunities for adoption and the relationship between people, data and technology.
02Integrating AI into the world of work
DIGITAL BALANCE · WORKSHOP
Understand how AI enters professional roles, teams and daily routines. Explore skills, process adaptation and ways for people and tools to work together.
03AI for leaders
DIGITAL BALANCE · WORKSHOP
Give leaders a basis for deciding where and how to apply AI. Explore priorities, opportunity assessment, supporting teams and criteria for measuring results.
03
Creative exchange
Create across disciplines.
For filmmakers, photographers, video creators, musicians and anyone who wants to exchange approaches across creative disciplines.
A space to exchange approaches across creative disciplines: film, video, photography and music, in dialogue with design, communication and technology. Studio music workshops with producers remain part of the programme. The sessions below are proposed directions; partners, instructors, spaces and formats will be announced once confirmed.
01Music production in the studio
PLANNED AREA · PRODUCERS TO BE ANNOUNCED
Step into the music-making process, from a first idea to the decisions that shape the sound. Beatmaking, arrangement, recording and mixing are proposed topics to explore with producers, depending on the format and available equipment.
02Film and visual storytelling
PROPOSED WORKSHOP · INSTRUCTORS TO BE ANNOUNCED
Explore how an idea becomes a film: story, direction and choices of image and sound. A proposed space for filmmakers and creators to exchange approaches; exercises and format to be confirmed.
03Video and collaborative creation
PROPOSED WORKSHOP · FORMAT TO BE CONFIRMED
Connect scripting, filming and editing through exchanges between creators. Explore visual approaches and ways of working together across creative disciplines.
04Photography: perspective and narrative
PROPOSED WORKSHOP · INSTRUCTORS TO BE ANNOUNCED
Explore light, composition and visual storytelling, and exchange perspectives on photographic work. Equipment, level and practical format will be announced.
PLAN YOUR VISIT
Before choosing your session
The organisers have defined the areas and main topics; detailed content remains a proposal in development. Instructors and producers, studios, times, duration, levels, exercises and capacity will be announced with the final programme.
- Who it is for
- Creators, designers, communication professionals, brands, agencies, students and anyone interested in the creative industries. Each workshop will identify its audience and prerequisites.
- What will be announced
- Day and time, duration, instructor, room, capacity, price, materials and prerequisites. Choose a session according to its level and equipment requirements.
- Tickets and access
- Event admission and workshop registration will be paid. We will announce whether tickets include any workshops, Friday access rules and cancellation terms.
- Personalised invitation
- A QR-code invitation is planned after payment confirmation. Ticket purchases, seat reservations and invitation delivery are not available yet.
Registration not open · Dates, venue, times and prices to be confirmed
2025 archive: the original programme (Portuguese)
Tracks
Themes shaping the conversation
Each track deep-dives into a concrete area of Angolan creativity, with real examples and practical application.
Criadores, comunidade e valor
01Como creators constroem audiência, negociam com marcas e transformam atenção em oportunidade.
Topics
- Pricing e valor do criador
- Relação criador — agência — marca
- Métricas que interessam a sponsors
- Diversificação de receitas
Creators, influencers, managers
Marcas dentro da cultura
02Como marcas e agências podem colaborar com creators sem perder autenticidade, contexto e relevância.
Topics
- Campanhas com relevância cultural
- Medição de impacto real
- Briefings criativos eficazes
- Parcerias de longo prazo
Marcas, agências, CMOs
Ferramentas para criar melhor
03Ferramentas, automação e inteligência artificial aplicadas à criação, produção, distribuição e análise de conteúdo.
Topics
- IA no workflow criativo
- Automação para agências
- Ética e direitos de autor
- Ferramentas para escalar
Designers, developers, produtores
Som, palco e exportação cultural
04A criatividade electrónica angolana, os DJs e os caminhos para levar a música urbana mais longe.
Topics
- Produção musical angolana
- DJing e electrónica
- Distribuição e monetização
- Exportação cultural
Músicos, DJs, produtores
Histórias que ficam
05Fotografia, vídeo, realização, edição e narrativas que transformam ideias em memória.
Topics
- Storytelling para marcas
- Branded content
- Produção vídeo para social
- Edição e pós-produção
Criadores de conteúdo, realizadores, editores
Cultura que gera oportunidade
06Moda, rua, comunidades, eventos, propriedade intelectual e novos negócios criativos.
Topics
- Empreendedorismo criativo
- Propriedade intelectual
- Contratos e licenciamento
- Acesso a investimento
Empreendedores, estudantes, advogados
2025 Panels
Conversations that already happened
The first edition brought together specialists in 6 panels about content, brands, urban culture and technology.
Criadores, comunidade e valor
Relação entre Agência, Influenciador e Marca na Construção de uma Estratégia Digital
Como é que agências, influenciadores e marcas trabalham juntos para criar estratégias digitais que funcionam no mercado angolano.
Speakers
- Mais Velho Aguado — Influenciador Digital
- Manu Costa — Influenciadora Digital
- Poupée Martinho — Co-fundadora da Authentic
Moderator
Nicoly — Criadora de Conteúdo
Criadores, comunidade e valor
Marketing de Influência e Criadores de Conteúdo
Criadores que percebem que criar conteúdo é uma coisa. Transformar esse conteúdo em valor real para marcas é outra conversa.
Speakers
- Ge Vieira — Criadora de Conteúdo Digital
- Yuran Tinta — Criador de Conteúdo Digital
- Edgar de Sousa — Criador de Conteúdo Digital
Moderator
Cândida Bastos — Publicitária
Cultura que gera oportunidade
Criação de Ecossistemas Criativos
Talento isolado cria projectos. Talento unido cria economia. Profissionais que fundaram empresas, lideram equipas e provaram que é possível construir algo sólido na indústria criativa.
Speakers
- Cláudio Chocolate — CEO na 9Films
- Jorge Cohen — Director Geral na Geração 80
- André Cardiga — Director Geral na Papaya
Moderator
Irina Vasconcelos — Conceptrice de Projectos Culturais
Histórias que ficam
Storytelling no Contexto Angolano: Narrativas que Conectam Marcas, Cultura e Pessoas
Copywriters e mentes criativas que percebem como a nossa cultura pode ser o ingrediente secreto de narrativas autênticas e poderosas.
Speakers
- Rui Pombo — Copywriter e Director Geral na Topspot
- Prodígio — Rapper e Compositor
- Ana Paula Lisboa — Escritora e Podcaster
Moderator
Tiago Mena Abrantes — Artista Visual
Histórias que ficam
Filme e Fotografia: Qualidade Técnica, Criatividade e Mercado no Digital Angolano
Directores criativos, realizadores e fotógrafos que transformam briefings em narrativas visuais poderosas, sem perder a autenticidade cultural.
Speakers
- Sacha Pegado — Director Criativo na Papaya
- Wilson Photographer — Fotógrafo
- Hugo Salvaterra — Realizador de Cinema
Moderator
Alberto Charamba — Director Criativo
Som, palco e exportação cultural
Produção Musical e DJing: Criatividade Electrónica Angolana e Oportunidades na Cultura Urbana
DJs e produtores que dominam a cena nacional e levam o som angolano para festivais e clubes internacionais.
Speakers
- DJ O'Mix — DJ
- DJEFF — DJ e Produtor
- Joss Dee — DJ
Moderator
André Cardiga — Director Geral na Papaya e DJ
The 2026 programme is being prepared.
Register your email to be among the first to know when we reveal new panels, speakers and participation opportunities.